● CASE STUDY Turning tradition into digital impact.

Quaid-e-Awam University Official Website

Redesign and Redevelopment of the QUEST University Website.

● OVERVIEW

Redesign and Redevelopment of the QUEST University Website

This project involved the complete redesign and redevelopment of the official website of QUEST (Quaid-e-Awam University of Engineering, Science & Technology), Nawabshah. The previous website faced several usability and design issues that hindered user engagement and accessibility. My goal was to transform the platform into a modern, responsive, and user-focused website that better represents the university’s identity and serves the needs of students, faculty, and visitors.

● PROBLEMS

The Problem for Users

Outdated Interface & Poor Performance
The original website suffered from multiple issues that negatively impacted user experience and site performance:

✖ Outdated and visually unappealing interface
✖ Lack of responsiveness across different screen sizes
✖ Inconsistent design elements
✖ Poor emphasis on clear calls to action (CTAs)
✖ Wasted space leading to inefficient layout
✖ Small, poorly arranged images affecting visual appeal

Previous UI

The primary objective of this project was to redesign and redevelop the website to deliver a modern, user-friendly, and engaging platform. The redesign aimed to achieve the following goals:

✔ Increase website traffic and attract more users
✔ Improve click-through rates on the Recent News section
✔ Inconsistent design elements
✔ Enhance user engagement and dwell time
✔ Reduce the website’s bounce rate

● OBJECTIVES

Objectives And Goals

● CHALLENGES

Main Challenges

Outdated Interface & Poor Performance
During the redesign process, the following challenges were identified and addressed:

✔
Design Revamp:
Creating a modern, visually appealing interface that aligns with the client’s vision and provides value to both mothers and healthcare professionals.
✔
Content Organization:
Strategically planning and structuring the extensive content and complex sitemap to ensure intuitive navigation and optimal content display.

New UI

● RESULT

The Final Result of the Website

A sleek redesign that boosted speed, and engagement.

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Before

After

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